Why Porsche North America sued Singer Vehicle Design

Unexpectedly, Singer Vehicle Design was sued for trademark infringement by Porsche Cars North America, the corporate arm of the German automaker in the US, Canada, and Mexico, and a jury was requested. Here’s all the information you require.

Porsche North America dismissed the case, a Singer Vehicle Design representative confirmed to Auto Evolution on Thursday. They claim that “the dispute has been resolved” and that both enterprises are “continuing to pursue their businesses independently.”

This indicates that our conjectures were nearly accurate. Porsche was only interested in preserving its brand and setting an example. That was to be expected, given the growing popularity of the German brand.

Thankfully, Singer can carry on producing great sports vehicles that appeal to customers who don’t mind pushing the boundaries.

Below is the continuation of the original story.

Porsche North America (plaintiff) filed a complaint in Delaware against Singer Vehicle Design (defendant) around the end of February. The corporation filed a move to seal the court-filed records, alleging that the restomod specialist company had used numerous of its trademarks without authorization, and called for a jury trial. The magistrate gave his approval.

The exclusive importer of all things Porsche, Porsche North America, claims that Singer used four registered trademarks without permission. The United States Patent and Trademark Office (USPTO) and official court documents both state the following:

• A stylized drawing containing a word, letter, or number is registered under the number 71668978/618933 (registered in 1951)
• a typeset word, letter, or number is registered under the number 72417954/1008642 (registered in 1975).
• a typeset word is registered under the number 75917912/ 2414167 (registered in 2000)
• a typeset word is registered under the number 72417955/ 1036454 (registered in 1975).

Dr. Ing. h.c. F. Porsche Aktiengesellschaft owns all trademarks. They are now in effect after being renewed.

In essence, Singer was sued by Porsche North America for allegedly stealing its crest, styled emblem, “Porsche” name, and “911” designation.

Singer was contacted for comment, but as of the time of publication, they had not replied.

Lawsuits alleging trademark infringement are filed every day in the United States. Most of them aren’t very well-known or serious. Porsche, though, seems to have sought to make it clear right away that they meant business when they asked for a jury.

That is a little strange, as Singer has assisted the carmaker in growing its following and becoming even more well-known among wealthy consumers than it was previously. Some may even contend that Singer took the essence of Porsche, reinterpreted it in an automobile form that evoked nostalgia while adding only a few contemporary elements, and allowed their vision to meld with the things that some buyers wanted so badly that they were prepared to pay more than $1 million for one.

When you consider that Singer has been receiving engines from Porsche’s North American motorsport branch since early 2022, it all becomes even more bizarre.

Porsche may also wish to join the restored community at the same time. Not that it would be a bad idea. The brand does, after all, have everything required to revive donor automobiles. One of its main advantages is that it may produce sparse portions. Additionally, it may be able to sell some unique vehicles for far less than Singer is requesting for them.

That would not be the same thing, though. Singer builds a Porsche enthusiast’s ideal car with extreme attention to detail. Everything leaves their factory in California just as the consumer requests it. If they so choose, the purchasers are even permitted to visit the plant many times.

Lastly, we think Porsche North America intended to establish a precedent that would support them in the future and safeguard their trademarks. As the restaurant market grows, the brand could seek to prevent some businesses from abusing its esteemed reputation. It’s also likely that the two businesses have already reached an out-of-court settlement because we’re just now learning the initial elements of this complaint.

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